The Bitoon Hotel is located at Juan Luna Avenue, Cebu Center. Juan Luna Avenue cuts through the middle of Mabolo and is the main road in this district. It rises all the way from the beautiful, blue sea until the high green mountains. Across the hotel is the San Carlos Seminary, which offers an open view to the Cebu business park. The hotel which will be one of the tallest building in the district, shall provide a vertical garden which gives the building its identity and provides enough privacy for the rooms. Building plants also help keep the urbanizing Cebu in economical friendly balance.